Privacy Policy

1. What This Policy Covers

This Privacy Policy describes how Alerta Family, Inc. (“we,” “our,” or “us”) collects, uses, discloses, and protects your information when you use the Alerta Family mobile application (the “App”), Alerta Home connected devices (the “Devices”), and related services (collectively, the “Services”).

Important Notice (HIPAA / PHI): We do not design Alerta Home for the collection or processing of Protected Health Information (PHI) as defined by HIPAA, and we do not provide clinical diagnosis, medical treatment, or emergency services. Our products are intended for general wellness, safety, and caregiving awareness.

2. Information We Collect

Alerta Home devices do not include cameras, microphones, or recording functionality.

We may collect the following categories of information:

Type Examples Purpose
Account Information Name, email address, phone number, password. To register, authenticate, and communicate with you.
Device & Sensor Data Device identifiers, firmware version, signal strength, battery status, temperature, motion, occupancy, or other environmental readings. To operate connected IoT devices and provide notifications.
Usage Data App interactions, crash logs, feature use patterns. To monitor performance, fix bugs, and improve usability.


3. How We Use Your Information

We use your information to:

  • Operate, maintain, and improve the Services and Devices.
  • Deliver real-time notifications and dashboard updates.
  • Troubleshoot issues and analyze performance trends.
  • Communicate product updates, technical notices, or support messages.
  • Comply with applicable laws and maintain system security.

We do not sell your personal information to third parties.
We do not use Device & Sensor Data for advertising.


4. Who May Access Your Information

Access is limited to authorized personnel and trusted service providers who require it to perform legitimate business functions.

Role Access Scope
Users / Account Owners Access to their own account data and linked devices.
Authorized Family Members or Caregivers Access only when explicitly invited by the Account Owner and only to the extent permitted by the permissions granted.
Service Providers Access only as needed for hosting, analytics, notifications, or customer support, under appropriate confidentiality and security obligations.


5. Data Sharing and Disclosure

We may share limited information:

  • With service providers (e.g., cloud hosting, analytics, notification delivery) who process information on our behalf.
  • For legal reasons, if required by law or to respond to lawful requests, or to protect the rights, safety, and security of our users, the public, or our Services.
  • During a business transfer, such as a merger, acquisition, reorganization, or sale of assets, subject to appropriate privacy protections.

We do not share personal information for third-party advertising purposes.


6. Data Retention and Deletion

  • We keep account and Device data only as long as reasonably necessary to provide the Services, comply with legal obligations, and resolve disputes.
  • You may request that we delete your account and personal information. In such cases, information is deleted or anonymized, except where retention is required or permitted by law.
  • Depending on where you live, you may also have the right to:
    • Access the personal information we have about you
    • Request correction of inaccurate information
    • Request a copy of your information
    • Request deletion
    • Limit or object to certain processing (as applicable under law)

To make a request, email privacy@alertahome.com at any time. For your protection, we may ask you to confirm your identity before responding. We will respond within a reasonable timeframe and in accordance with applicable laws.


7. Data Security

We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, or loss. These safeguards include, but are not limited to:

  • Access controls and authentication mechanisms
  • Segregation of production and testing environments

While no system can guarantee absolute security, we take reasonable and appropriate measures to protect your information.


8. State Privacy Rights

Depending on where you live, you may have certain rights under state privacy laws such as the California Privacy Rights Act (CPRA), the Colorado Privacy Act, and others.
These may include the right to:

  • Access or obtain a copy of your personal information.
  • Request correction or deletion of inaccurate data.
  • Opt out of data sharing or sale (we do not sell data).
  • Limit the use of sensitive information (we do not collect health data).

You can exercise these rights by contacting us at privacy@alertahome.com.


9. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can delete it.


10. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact:

Privacy Officer
Alerta Family, Inc.
Email: privacy@alertahome.com